The author introduces the concept of lateral thinking, which he claims is a way of generating novel and useful ideas by breaking away from the conventional patterns of thinking. He argues that the human mind is very good at recognizing and communicating patterns, such as names, words, symbols, etc. These patterns are formed by the self-organization of information in the mind, which is a natural and efficient process. However, this process also has limitations, as it tends to resist changing the existing patterns or creating new ones when faced with unfamiliar or contradictory information. The author proposes that lateral thinking is a technique that can overcome these limitations and help the mind restructure information in different ways, leading to new insights and solutions. However, I don’t agree with some of the arguments that the author makes in this chapter. He suggests that lateral thinking can be deliberately applied to any problem or situation, but he doesn’t provide specific examples to support his claim. I think that these claims are too unrealistic, as both types of thinking have their strengths and weaknesses, and they should be used in combination and balance depending on the context and the goal. Therefore, I think that the author should provide more evidence and examples to support his theory and show how it can be practically applied in different domains and scenarios.