Work not focused on certain media
Include the human factor in work
Idea of improvisation and including spontaneous reaction of audience/ performers – charlotte VR thing and audience interacting differently each time with one of their projects
Don’t want to repeat ideas as they are, look at it from different perspective when client asks for a similar theme to previous works
We need to view AI as a co-creator , use technology to elevate us
Raise more questions than answers
Goal is not to create reality as it is
Lateral thinking involved – what they do might not be cost effective or efficient but opens doors to new possibilities