Today’s FIELD trip was pretty fun.
I wasn’t quite sure what to expect after looking at their website yesterday, but I wish they gave us more details on their exact creative process. I guess I wanted specific things I could try and mimic on an individual scale.
I was very happy with their response to Jackie’s question regarding using generative AI. Since this was a passionate topic for me, I was a little skeptical when they introduced their studio with generative AI being the first in their list of things they specialize on, but I suspended my judgment and I’m very glad I did.
They basically agree with the stance I’ve also taken regarding embracing the technology. The tech is definitely not going away so we should embrace it and use it as ethically as we can. I appreciate their sentiment with using it to do what was truly previously impossible before.
I think a lot of AI bros act like making a quality illustration was impossible before, which is complete BS because they literally just don’t know how to. Field can do the work they’re using AI for, just not to the scale in which they expect a big impact like that one project in Euston station in the UK.
All in all, I really liked all the projects they showed but wished they would go deeper into the technical aspects of their work.